The ultimate reference in luxury chronograph watches, TAG Heuer’s high-precision timing innovations have kept pace with the evolution of sports since 1860. Their timepieces make it possible to capture every fraction of a second of a performance. From the wrists of the drivers who have marked the history of motor racing to your wrist, TAG Heuer watches have a lasting impact on their time and their era. Shortly after its inception, TAG Heuer introduced the Mikrograph – a mechanical chronograph five times more accurate than any other – and became the official timekeeper for the most famous sports competitions. With the arrival of motorsports, TAG Heuer became the first watchmaking brand to sponsor the Formula 1 World Championship since its creation.
Today, Tag ambassadors reflect our mindset, our taste for challenge, and the ability to surpass oneself. #DontCrackUnderPressure is much more than a claim: it is a state of mind.